Strategy Analytics: Sony and Xbox Games Strategies Diverge As Cloud Streaming Shapes Future Platforms

Strategy Analytics: Sony and Xbox Games Strategies Diverge As Cloud Streaming Shapes Future Platforms

PS5 Global Installed Base Will Be 71% Higher Than Series X/S In 2025

The next battle in the 50-year-old games console wars will be shaped by the increasingly contrasting strategies of the two leading players, Sony PlayStation and Microsoft Xbox, according to the latest research from Strategy Analytics. The report, Global Game Console Forecast 2012-2025, notes that Sony remains squarely focused on improving the gaming experience on the large screen, while Microsoft is more concerned with making games available across as many devices as possible. Business models are also diverging, as Xbox moves towards subscriptions while Sony retains the traditional pay-once approach. Both companies will launch new consoles this quarter, and the research predicts that Sony will again lead Microsoft on a global basis, with the installed base of PS5 consoles reaching 69.1 million in 2025,

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