Tag: Disrupted

Build-A-Bear Workshop: Their Business Model Can Be Permanently Disrupted (NYSE:BBW)

Mall-based retailers have been severely impacted by COVID. In states like California, the flare-up of infections in the month of July had malls close their doors once again. And even when malls were allowed to operate, foot traffic has remained below previous years.

The uncertainty about the pandemic plus the avoidance of crowded places adds a layer of risk to mall-based retailers that are above their control. With Build-A-Bear Workshop (BBW), we believe the pandemic, and the way stores can operate following social distancing guidelines, completely disrupts its business model.

Management is doing everything under their control to shift demand towards their e-commerce channel. But doing so, the company loses the in-store experience BBW is all about. There would be no product differentiation with the competition, making their products expensive teddy bears.

The highly competitive nature of e-commerce would also increase BBW’s selling and marketing expenses while having the challenge

Read More

How One Entrepreneur Trusted His Gut And Disrupted The Toilet Paper Business

Do your research, trust your gut, it’s going to be a lot of hard work, but in the end, it will be worth it. – Derin Oyekan

Derin Oyekan is co-founder and Chief Marketing Officer of Reel, an eco-friendly paper brand, offering bamboo toilet paper with a portion of the business supporting SOIL, a sanitation R&D non-profit in Haiti. Reel, co-founded with Livio Bisterzo, officially launched in the US in March 2019 and has sold over a million rolls of toilet paper, growing almost 1,000% year over year since launch.

At age 40, Oyekan has already made three career pivots: engineering to marketing to entrepreneurship. Oyekan has a Bachelor’s degree in electrical engineering, but never worked as an engineer, opting to start his career in Internet marketing. Oyekan held multiple growth marketing roles, taking brands from pre-revenue concepts to multimillion-dollar businesses. He then

Read More