Dishoom’s founder says everything he learned at business school was wrong. Here’s how his quality-over-revenue approach helped Britain’s Indian restaurant group explode.
- Shamil Thakrar is the cofounder of one of the UK’s most successful Indian restaurant groups, Dishoom.
- Dishoom, founded in 2010, helped raise the standards of affordable Indian food in the UK, and now serves 40,000 diners annually and employs 900 people.
- Thakrar has an MBA from Harvard Business School and a background in strategy consulting at Bain & Co.
- In an interview with Business Insider he revealed how the hard-headed business principles of profit he was programmed with are “completely wrong”.
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Indian food ranks high among the UK’s favorite cuisines and, depending who you read, there are more than 10,000 Indian restaurants across the nation.
One success story is Dishoom, the popular Indian restaurant group inspired by the old Irani cafes of Bombay. The group has long been credited for giving British diners