4 Tips for Discovering a Great Business Idea During the Pandemic


6 min read

Opinions expressed by Entrepreneur contributors are their own.


It’s been a struggle trying to remain optimistic throughout the COVID-19 pandemic. Between adjusting to new routines and facing so much uncertainty, the crisis has definitely taken a toll on us emotionally, mentally and physically. And it’s probably going to be this way until the foreseeable future.

But, as a resilient entrepreneur, that’s not exactly a bad thing. Times of crisis, after all, drive creativity and innovation. Some examples throughout history include:

  • Adding more cars to trains to limit the number of passengers in each during 1918. The 1918 influenza pandemic also led to the establishment of a national disease reporting system.
  • During the Great Depression, patents spiked. These inventions included ballpoint pens, photocopying, the first working helicopter, the discovery of nuclear fission and the car radio.
  • As Bill Gates noted in a blog post, “During
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