Tag: DirecttoConsumer

SundaySky Launches Configurable Video for Direct-to-Consumer, Online and Grocery Retailers

NEW YORK–(BUSINESS WIRE)–Oct 14, 2020–

SundaySky, the leading platform for video-powered experiences, today announced a new configurable video offering that lets digital marketers use industry-specific templates to quickly and easily modify video elements, without extra days or costs of traditional video production. The company was also named a Strong Performer in The Forrester Wave™: Creative Advertising Technologies, Q4 2020, receiving the highest possible scores in the data inputs, data feeds, owned environments, and OTT/CTV and addressable TV criteria.

The Covid-19 pandemic accelerated the need for retailers and brands to move quickly towards a digital-first strategy, but also with a marked shift in their approach; companies must convey emotional intelligence and empathy to engage more deeply with their customers. SundaySky’s new configurable video capabilities lets direct-to-consumer brands, grocers, retailers and others quickly and easily switch scenes and modify video elements like color, font, text and images. For example, a large

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Nike’s Focus on Direct-to-Consumer Channels and e-Business Pays Dividends as Digital Sales Increase

DUBLIN–(BUSINESS WIRE)–Sep 24, 2020–

ResearchAndMarkets.com published a new article on the sportswear industry “Nike’s Shares Soar as Online Sales Increase 82%”

Nike’s shares rose by 13% in extended trading on Tuesday as the company reported digital sales had increased 82%, including triple-digit growth in the Europe, Middle East and Africa markets. The company’s sales in China rose by 6% during the latest period. Although North American sales were down by 2% in the same period, gross North American sales of $4.23 billion still exceeded analysts’ predictions of $3.39 billion. Several other athletic brands have also reported positive results in recent weeks including Lululemon and Under Armour.

In recent years, Nike has shifted its focus from selling through third-party retailers to its own direct-to-consumer sales channels and e-commerce business which has put the company in a stronger position compared to other retailers who have been hit hard by the pandemic. As

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