With a baby on the way, Desi Perkins is also giving birth to something else: a brand.
The YouTube star, who has amassed more than 3 million subscribers to her 7-year-old beauty channel, took fans by storm when she launched her own brand, DEZI, in July. The brand’s introduction to fans centered on a wide-ranging line of sunglasses, but as the mom-to-be explained to E!’s Lilliana Vazquez during an exclusive interview in celebration of Hispanic Heritage Month—popularly known as Latinx Heritage Month—this is just the beginning.
“It is an ‘everything under the sun’ brand is what I always tell Steven [Perkins],” she told Lilliana, referencing her longtime husband. “It’s just my dreams in one. When I was growing up, my mom always told me, ‘Mija, you know, you really gotta focus on one thing that you really love and get really good at that one thing and that