Got Stuck? Learn To Pivot From The Kentucky Derby And The Derby Diversity Business Summit

Established in 1875, the Kentucky Derby is the longest-running sporting event in the U.S.A. The iconic horse race always takes place the first weekend in May. And few would deny the financial and entertainment success of this event.

In standard years, the race is preceded by a month of celebrations and festivals and attracts hundreds of thousands of spectators.

This year the pandemic prompted tradition-busting pivots in the Derby. Instead of running the race the first weekend of May, the date since 1946, the event kicked off the first weekend in September.

The famous racetrack, Churchill Downs, saw only a handful of horse owners and trainers

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