‘I’ve started a business in my fifties to fight dementia’

As part of our CEO Secrets series, which invites entrepreneurs to share their advice, we are focusing on businesses that have launched during lockdown. Each week we will look at a different type of person. This week we speak to female entrepreneurs aged over 50.

“If you feel it, just do it,” is the advice of Feyi Raimi-Abraham.

“Don’t stop and wait to have all the ducks in a row for your business idea, because it will never happen.”

The south Londoner has started her first commercial venture at the age of 52.

It is called The Black Dementia Company and it stems from personal experience.

During lockdown she was put on furlough from her job as a community education co-ordinator with a national charity. She became a full-time carer for her mother, who has dementia.



a woman sitting at a table with a laptop and smiling at the camera: Feyi's business was inspired by time spent looking after her mother


© Feyi
Feyi’s business was inspired by time spent looking after her mother

People

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