Facing one of the most challenging tourism markets in modern history, hotels are turning to a classic marketing tool to reclaim customers: the deal.
“They’re trying hard to keep people employed and not shut down again, so they’re offering some pretty great deals and specials to get people in,” said Keri Burns, Central Florida regional director for the Florida Restaurant & Lodging Association.
Lockdown-weary travelers eager for a change of scenery can find rooms discounted as much as 50% at some properties.
As a sample of some current bargains, guests can get a third night 50% off when they book for two nights at The Alfond Inn in Winter Park. The JW Marriott/Ritz Carlton Grande Lakes in Orlando is offering 15% off and a $25 daily resort credit with one of their packages. And area Hilton hotels are taking 20% off.
The discounts are part of an effort to save