HUNT VALLEY, Md., Sept. 22, 2020 /PRNewswire/ — Sinclair Broadcast Group (NASDAQ: SBGI) today announced that it has hired J.R. McCabe in the newly-created role of Chief Business Officer of D2C/ Gamification. In this capacity, Mr. McCabe will help oversee and build the company’s efforts around gamification, utilizing his extensive experience in creating and launching media assets that unlock new revenue streams and maximize consumer engagement.
“Throughout his career, J.R. has excelled at staying ahead of consumer trends, bringing together highly-skilled innovators to create new, engaging digital and live experiences,” said Sinclair President and CEO Chris Ripley. “His skill at conceptualizing and launching new and innovative business models at the intersection of media, sports, and gaming will be an important component of Sinclair’s efforts to expand in a rapidly growing area. We look forward to his leadership in driving Sinclair’s direct-to-consumer growth opportunities in the years ahead.”