Chief Commercial Officer/SVP Global Sales at relayr overseeing the company’s sales, business development efforts.
In the last few months, I’ve heard dozens of chief experience officers highlight the need for business transformation and how it can come with a high upside. With that said, it’s important to remember it’s a journey and not a quick fix. A boost in revenue, better performance and optimized operations are advantages you could gain, but any success comes with fundamental changes to your organization’s structure and function.
Today, business transformations have digital capabilities as a cornerstone: internet of things, artificial intelligence, augmented and virtual reality, customer intimacy with digital — the list goes on. A transformation study conducted by Boston Consulting Group found that the number of companies reporting breakthrough or strong financial performance was five times greater (90% vs. 17%) among those that focused on culture compared to those that neglected culture.