When the Greater Lehigh Valley Chamber of Commerce holds restaurant weeks, most business owners willingly throw in their spatulas to participate. It’s a way to market their meals, ambience and more, while the chamber works to promote communities.
But never was the promotion needed more than it is now.
Restaurant weeks usually are held during the winter and summer, which are typically times of slower business. But downtime has taken on new meaning, as the coronavirus hits its seventh month, busting the incomes of many restaurants.
It’s led to innovative ways for the chamber to market food places. Its first COVID-19-era restaurant week in April was in Whitehall, and the chamber’s Jessica O’Donnell said it evolved into a “Gift Card Grab and Go Week” to encompass many businesses besides restaurants.
The chamber also held a Hellertown-Lower Saucon Area restaurant week in July and is planning one in early October for