6 min read
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The Internet is filled with information — but only some of it is accurate. The rest of it ranges from unsupported opinions masquerading as fact to outright “fake news” from fraudsters who claim to have expert advice with credible data. In some cases, these sources are obvious in their lack of credibility, but others are more challenging to identify, thanks to slick websites and “deepfake” visual technology. That’s just the issues consumers face trying to discern what they should and shouldn’t believe.
When entrepreneurs and business people seek advice about aspects of their business, such as online marketing, they might not know where to turn. With so many blogs, articles, ebooks and webinars from those claiming to be the most experienced digital marketers out there, how can you distinguish valuable information from worthless advice?