Spotify has introduced a new tool that enables creators to boost their content. Called Promo Cards, the new feature generates customized assets for a creator’s content, including podcasts, albums, and even individual songs. The Promo Cards shouldn’t be mistaken with something like real-life business cards — rather, says Spotify, these new custom assets are designed to be shared on social media platforms.
Spotify points out that promoting one’s content on social media takes up more of the artist’s time, particularly if they’re a small content creator responsible for boosting their own brand. The Promo Cards are intended to make it easier to market one’s own materials even if you don’t possess graphic design skills.
Spotify for Artists enables creators to customize the graphics on their promo cards — in fact, the online tool doesn’t even require users to log in, meaning that listeners could also generate Promo Cards for their