Tag: CPG

Amazon advertising to benefit from CPG sales growth, Jefferies says

  • Amazon could see more consumer packaged goods companies buy ads on its site as sales of food, beverages, and everyday consumables continue to grow during COVID-19.
  • Jefferies estimates Amazon could add $12 billion in additional advertising revenue if the company’s able to capture just 1% of the total ad and trade spend by CPG companies.
  • As a result, Jefferies is raising its estimates for Amazon’s advertising revenue by 2% to $23.5 billion in 2021 and $49 billion in 2025.
  • Visit Business Insider’s homepage for more stories.

Amazon’s advertising business stands to gain potentially tens of billions of dollars in additional revenue because of its booming grocery and household sales amid COVID-19.

That’s according to the investment firm Jefferies, which estimates the growth in Amazon’s grocery and household sales could help it tap into an advertising market worth almost $1.2 trillion in the consumer packaged goods space. 

As more brands that

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Minimizing the Business Impact of COVID-19 and Adapting to the New Normal in the US CPG Industry

Since the announcement of the nationwide lockdown in the US due to the COVID-19 virus, the CPG industry has witnessed a dramatic shift in consumer behavior. This has led to uncertainty and losses within the industry. US CPG companies face challenges such as demand-supply inadequacies, extremely high demand for certain SKUs, a substantial decrease in demand for non-essentials, and adapting logistics strategies. Therefore, Infiniti’s industry experts analyzed CPG industries in other infected countries and developed an action plan for the US CPG industry to combat COVID-19 successfully.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200901005853/en/

Minimizing the Business Impact of COVID-19 in the US CPG Industry: Three Key Strategies (Graphic: Business Wire)

For solutions to successfully combat the business impact of COVID-19, overcome supply chain challenges, and adapt to the new normal in the US CPG industry, request a free proposal.

“As the COVID-19 situation unfolds across

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