Couple’s flower delivery business flourishes in new landscape

While most Long Island retailers have struggled with being shut down during the COVID-19 pandemic, Hometown Flower Co. has seen demand for its products bloom, a co-owner said.

Part of the credit is due to the florist’s business model, said Huntington resident Jaclyn Rutigliano, who owns the company with her husband, Marc Iervolino.

Launched in May 2019, Hometown Flower is a mobile florist that conducts all sales online. Since it has no external employees or storefront, the florist was not required to shut down in March as the state mandated most other nonessential businesses to do in order to help stop the spread of the virus.

Hometown Flower, which operates from May to October, sells locally sourced flowers that customers buy online in weekly, bimonthly or monthly subscriptions, or one-time purchases. The business delivers the flowers in a refrigerated van.   

Before the pandemic, Hometown Flower got most of its revenue

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