Communities Will Shape the Next Revolution in Business, Says Coupa CEO

SAN MATEO, Calif., Sept. 9, 2020 /PRNewswire/ —¬†The power of community will fuel a revolution in the way we do business. This is the premise of Coupa Chairman and CEO Rob Bernshteyn’s new book, Smarter Together: How Communities are Shaping the Next Revolution in Business, which¬†published today (Greenleaf Book Group, September 2020).

The book’s core idea is that none of us is as smart as all of us, and that leveraging anonymous, aggregate data from all members of the community will be the answer to the question of where we can find additional information to drive value in today’s increasingly competitive marketplace. Bernshteyn refers to this concept as Community Intelligence, and views it as a game-changer that will enable businesses to operate with more efficiency and agility in the future.

“The confluence of community and technology in the enterprise software industry is showing signs

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