Google My Business (GMB) used to be so simple.
GMB listings used to basically include a business name, address, phone number, and website URL.
That was about it.
Over the years Google has made GMB profiles so much more robust, which is very exciting.
Businesses can now create a Google My Business profile that really shows off what their business has to offer.
And it allows them to stand out above their competitors that neglect GMB as an effective local SEO and marketing strategy.
But these features and enhancements have also made using Google My Business much more complex for users.
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So when problems with GMB profiles happen, the fixes can be more complex, nuanced and can often lead to confusion.
Google has laid out the guidelines for when, if, and how businesses can represent their businesses on Google My Business.
But even those guidelines can