The blue, to be marketed as FruitMax Blue 1506 WS, is derived from the ‘one globally accepted source of blue colour’: spirulina.
Perhaps better known by nutraceutical companies, rather than those in the food world, the blue-green algae will help confectioners colour fruit flavours such as bubble gum, blue raspberry, or blueberry, noted the ingredients supplier.
“Some of the best spirulina-based products, until now, needed to be pre-dispersed at production, which can be messy, difficult and inefficient for the producers,” said Global Industry Business Manager, Confectionery, Lotte Jeppesen.
“We have seen a built-up demand for precisely this product – it’s an easy and convenient solution for all types of boiled sweets, and it performs well in both sugar-free and sugar-based applications.”
Turmeric yellow, but without the off taste
At the same time, the Danish business has also launched FruitMax Yellow 1000 WSS – a colouring foods turmeric that