Critical Business Decisions Vulnerable to ‘Cognitive Bias’

Employers should seek broader information to make better people-decisions

In a new report, Questionmark, the online assessment provider, warns that ‘cognitive bias’ can cause employers to make the wrong decisions about the people they employ.

The new report, ‘Beyond Decision Bias’ explores how employers can jump to poor decisions because they are vulnerable to sub-conscious factors in decision making. These can include:

  • Status quo bias – a tendency to stick to the status quo
  • Authority bias – a temptation to always agree with the boss
  • Conformity bias – a desire to want to agree with colleagues

The report argues that employers should deliberately develop alternative arguments that challenge their initial conclusions. They should intentionally seek information that may disprove or counter the emerging recommendation. When it comes to making the final call, senior leaders will then have a series of more informed options to choose from.

When attempting to tackle

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