Google Cloud’s Business Application Platform aims to court citizen, business developers with no-code approach

Google Cloud Platform is launching its Business Application Platform, which couples API management with no-code application development, automation and analytics.

The end game for Google Cloud is to cultivate citizen and business line developers in enterprises.

According to Google Cloud, the Business Application Platform builds on its Apigee API management and AppSheet no-code tools. Google Cloud said it will be adding features for multi-cloud architecture, artificial intelligence and machine learning.

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The launch is being outlined at Google Cloud NextOnAir, its virtual conference. “Our focus is to add no code with a lot of enterprise capabilities,” said Amit Zavery, head of platform at Google Cloud, who added that API connections and managed services will enable both technical and line of business developers. 

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Along with the Business Application Platform, Google Cloud launched the beta of the API Gateway, a managed offering to build and monitor APIs for its workloads and

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