5 Rabbit Cervecería is selling its equipment and shuttering its suburban brewery, but plans to launch “a new business model” to keep the brand afloat, brewery founder Andres Araya said.
5 Rabbit, which launched in 2011 with a trail blazing emphasis on Latin flavors and themes in its beer, is becoming “less focused on distribution” to bars and stores and will therefore leave its Bedford Park production brewery, Araya said. It will sell its equipment via online auction Oct. 29 to Nov. 5.
Araya said he hopes to move 5 Rabbit to a smaller retail-focused operation “a little closer to the city.”
5 Rabbit also still hopes to open a brewpub in the Pilsen neighborhood, Araya said. The brewery launched an online fundraiser to help finance the brewpub, but ended the fundraiser in May after failing to meet its goal.
Though craft beer distribution has become intensely competitive