4 min read
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In-person interaction is irreplaceable. We can do business and connect with clients online, but if the current crisis has taught us anything, it’s that technology has its limits. Only in-person interaction can provide the deep levels of communication and relationship-building we all crave — as humans and as business owners.
That is, after all, one reason why entrepreneurs host live events such as speaking engagements, workshops, conferences, masterminds and retreats. These events provide the opportunity to connect with clients face-to-face, learn more about their needs, strengthen relationships and cement brand loyalty.
Before the world entered into a period of social distancing, larger events often received all the glory. Bigger is always better, right? Or so the thought goes. Except that once this crisis is over, your clients are going to be craving human interaction and deeper