Kobe Bryant-Backed Startup Wants To Be The Nike Of Skincare. It Just Raised $6 Million To Advance Its Game Plan.

Art of Sport, the skincare and grooming brand launched two years ago with the backing of basketball legend Kobe Bryant and other athlete investors, is preparing to grow its retail presence six-fold next year.

The company today announced it has closed a $6 million funding round designed to fuel its retail expansion.

The round, the first external funding announced by the Los Angeles-based company, was led by CircleUp Growth Partners and includes Mark Cuban, Lightspeed Venture Partners, Bam Ventures, Darco Capital, and NBA veteran Wilson Chandler.

The brand, currently sold in Target
TGT
stores and on Amazon
AMZN
.com and its own website, is planning to use the capital in part to ramp up production in preparation for a rollout to new retail partners

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