I would guess that most of you are early adopters, just by the fact that you are interested enough to come here and see what’s new in the business world. Every entrepreneur and startup loves you, but too many forget that every potential customer is not like you.
In fact, early adopters represent only a small percent of the total opportunity, and may derail your mainstream effort.
If you are a technical entrepreneur, you can count on early adopters to be first in line for your product, and they are quick to provide feedback on quality, and suggest even more features. Unfortunately many of their suggestions may actually increase the solution complexity for the larger segment of mainstream customers who come later and who you really need for success.
Thus, as a business advisor to entrepreneurs, I recommend the following strategies to strike a balance between the needs and feedback