Tag: Brands

The 5 ‘Frontier CMO’ strategies to lead brands to economic recovery

With brands around the world disrupted by the coronavirus pandemic, and marketing budgets being squeezed, a major new study has identified a new group of Chief Marketing Officers who are pioneering the fight for recovery.

The study from Dentsu International, which incorporates data from 1,361 CMOs across 12 markets, concludes that the number one challenge for brands is to understand and respond to the ways the pandemic will have long-term effects on consumers’ behaviour.

This challenge is compounded by the fact that two-thirds, or 62%, of those surveyed say their budgets will be cut or flat over the next year; that figure increases to 82% for smaller brands. And despite the unparalleled challenges brands face, half of CMOs say they plan to employ recovery strategies taken in previous recessions, with only one in ten saying they expect to adopt entirely new strategies.

Six out of ten CMOs surveyed say their

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dynacart Offers Online Boost To Independent Brands

LONDON–(BUSINESS WIRE)–Online e-commerce specialist dynacart is offering ‘accelerator’ grants comprised of $500 to $10,000 of online expertise and PPC spend to independent brands and store owners who are struggling because of COVID-19. dynacart says that its objective is to prove its solution for growing brands online whilst also supporting independent brand owners.

dynacart, which previously held a banking licence as an e-commerce payments processor, is reinventing itself as a global B2C and B2B platform for accelerating how brands grow online. To prove the solution that it has developed, dynacart will soon be launching its own storefront at www.dynacartstore.com. dynacart is also inviting brands who wish to list on its new storefront to apply for its ‘Accelerate’ marketing grant at https://dynacart.com/accelerate.

Independent brand owners who list their items on the forthcoming new storefront can receive $500 of PPC spend and online marketing expertise in return. Brands that perform well

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Gipnetix Pte. Ltd Launches an Online Platform That Will Take Brands Development to the New Heights

SINGAPORE, SINGAPORE / ACCESSWIRE / October 10, 2020 / Gipnetix announces the launch of its new online learning platform to teach people the importance of social media marketing and personal brand development. Gipnetix works with professionals worldwide to help social media marketers and influencers improve their ads and fill their pages with high-quality content engaging their audiences in a whole new way. Gipnetix PTE. LTD. also offers an extensive selection of marketing courses allowing people of any age to study and improve in online marketing.

With Gipnetix, influencers, small business owners, marketing specialists, and just anyone can create an attractive TikTok, Instagram, LinkedIn, or Facebook page. Learners can download marketing guides, Gipnetix SMM dictionary, watch video courses, get to know about the latest social media marketing trends, tips, strategies, and much more. People can access the informational content on topics like Facebook, Instagram, TikTok and LinkedIn marketing, personal brand development,

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An Innovation Strategy For Brands With UHNW Customers

EVP of Marketing and Innovation at VistaJet, luxury fashion marketing expert and professor at the International University of Monaco.

I read daily about upcoming customer trends, led by changes brought by the current pandemic. On the news, in articles, on social media, we keep being told about how we will work remotely, how online shopping is changing and the need for experiences in a socially distanced space and time.

Many of the headlines are based on short-term sales data provided by companies. At best, the insights presented are extracted from online questionnaires commissioned by companies navigating a very fluid environment and trying to adapt day by day.

It is true that successful companies have acted decisively in creating new ideas to move through the crisis. This is allowing them to stay at the top of their market, while most of their competitors are struggling, and they will likely

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User Engagement with Brands Online Remains Low Across All Industries, According to Decibel Benchmark Report

LONDON & BOSTON–(BUSINESS WIRE)–Oct 5, 2020–

Decibel, the leader in digital experience analytics, today unveiled the Digital Experience & Conversion: Industry Benchmarks for 2021 report, which equips enterprises with the insights they need to understand digital customer experience trends so they can optimize their websites and apps for the year ahead. The study—for which Decibel analyzed 4.1 billion user sessions throughout 2020 across 11 industries to understand what frustrates, engages, and converts customers—found that despite the pandemic causing an upswing in the sheer volume of digital experiences between customers and brands, overall user engagement online is low across all industries.

The study leveraged Decibel’s Digital Experience Score (DXS®), which uses machine learning to crunch hundreds of smart behavioral metrics—from user frustration, engagement, and navigation to technical experiences—to calculate a score between 0 and 10 for every single online customer experience. DXS® ultimately outputs a score denoting the quality

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Loyalty Brands CEO John Hewitt’s Class Action Suit Dismissed by United States Court of Appeals

VIRGINIA BEACH, Va., Oct. 2, 2020 /PRNewswire/ — Loyalty Brands, the parent company for multiple like-minded business service franchises, recently announced that after two years of litigation, the Class Action Suit filed against its CEO, John Hewitt, has been dismissed by the United States Court of Appeals.

The Court of Appeals affirmed the judgement of the United States District Court for Eastern New York handed down in January of 2020. At that time, it was found categorically that claims raised by class action plaintiffs were to be dismissed before ever reaching trial.

The Lead Plaintiff-Appellant IBEW Local 98 Pension Fund appealed the motion to dismiss the January 21st judgement. This dismissal of the Class Action suit by two federal courts upholds a consensus that the shareholders of Liberty Tax Service, the company in which Hewitt was the Founder and former CEO, were not hurt by any actions taken by

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A Revolution to Humanize B2B Brands

A fundamental shift is occurring in business that’s having profound implications for B2B brands. Despite the focus on digitalisation and the Industry 4.0 movement, we’re operating in a human era, where personalised experiences are expected. Customers are demanding companies to be more transparent, empathetic, open and authentic; to be less corporate and more, well, human. We’ve seen how this mentality has impacted the biggest B2C players, from Apple to Unilever, British Airways to Visa, and how they’ve reshaped their brand proposition to appeal to today’s consumers.

For B2B companies, especially those operating in sectors such as engineering, manufacturing and logistics, the concept of ‘brand building’ is often lower down on the marketing priority list. Even those who can see its potential to drive commercial value often face a series of obstacles, often stemming from a lack of stakeholder buy-in. But, with the pace of disruption in the consumer landscape starting

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Spectrum Labs Closes $10M Series A, Accelerating Its Work to Help Consumer Brands Fight Toxic Behavior Online

SAN FRANCISCO–(BUSINESS WIRE)–Spectrum Labs, which provides patent-pending technology and services to consumer internet brands to help identify toxic behavior online, has secured a $10 million Series A investment led by Greycroft with participation from Wing Venture Capital, Ridge Ventures, Global Founders Capital, and Super{set}.

As the world increasingly relies on Internet-based services, apps, and games, online communities continue to grow exponentially, representing billions of messages and transactions every day. Harassment, hate speech, and other toxic behaviors within these communities are accelerating, requiring a solution beyond outsourced moderation, keyword lists, or in-house legacy technology that’s ill-equipped to deal with the scale of the problem.

“The online toxicity problem is massive, growing, and a huge strain on companies dealing with thousands of incidents per day with outdated tools,” said Justin Davis, CEO of Spectrum Labs. “Toxic behavior has outpaced brands’ ability to accurately recognize and respond in real time to

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Specialty Bakery Market: COVID-19 Business Continuity Plan | Evolving Opportunities with Aryzta AG and Conagra Brands Inc.| Technavio

LONDON–(BUSINESS WIRE)–Sep 22, 2020–

The global specialty bakery market size is expected to grow by USD 10.54 billion as per Technavio. This marks a significant market growth compared to the 2019 growth estimates due to the impact of the COVID-19 pandemic in the first half of 2020. Moreover, steady growth is expected to continue throughout the forecast period, and the market is expected to grow at a CAGR of 4%.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200922005711/en/

Technavio has announced its latest market research report titled Global Specialty Bakery Market 2020-2024 (Graphic: Business Wire)

For the Right Perspective & Competitive Insights-Request Free Sample Report on Pandemic Recovery Analysis

Read the 120-page report with TOC on “Specialty Bakery Market Analysis Report by Product (Specialty bread, Specialty cakes and pastries, Specialty cookies, Specialty crackers and pretzels, and Other specialty bakery products) and Geography (North America, Europe, APAC,

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Specialty Bakery Market: COVID-19 Business Continuity Plan | Evolving Opportunities with Aryzta AG and Conagra Brands Inc.

The global specialty bakery market size is expected to grow by USD 10.54 billion as per Technavio. This marks a significant market growth compared to the 2019 growth estimates due to the impact of the COVID-19 pandemic in the first half of 2020. Moreover, steady growth is expected to continue throughout the forecast period, and the market is expected to grow at a CAGR of 4%.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200922005711/en/

Technavio has announced its latest market research report titled Global Specialty Bakery Market 2020-2024 (Graphic: Business Wire)

For the Right Perspective & Competitive Insights- Request Free Sample Report on Pandemic Recovery Analysis

Read the 120-page report with TOC on “Specialty Bakery Market Analysis Report by Product (Specialty bread, Specialty cakes and pastries, Specialty cookies, Specialty crackers and pretzels, and Other specialty bakery products) and Geography (North America, Europe, APAC, South America, and MEA),

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