Boston Consulting Group publishes strategy book for building sustainable business advantage in challenging post-COVID era
Riyadh: According to a new book by three veteran Boston Consulting Group (BCG) senior partners, unprecedented instability and uncertainty are scrambling the traditional playbook that companies have used to compete and succeed in the past 50 years, and a wholesale reimagining is required for sustainable success. Based on firsthand research into more than 50 major global companies, the book, titled BEYOND GREAT: Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution by Dr. Arindam Bhattacharya, Dr. Nikolaus Lang, and Jim Hemerling, publishes today.
BEYOND GREAT contends that “great is no longer good enough” and reveals foundational new rules for going beyond. It highlights the disruptive forces transforming the global economy: rising discontent with capitalism, increased strain on the natural ecosystem, heightened geopolitical conflict, and technological revolution happening at breakneck speed.
“The range of disruptive forces has been profoundly challenging for firms big and small