G Sabini-Roberts runs brand design agency Gina.Design, based in Oswestry, and earlier this year offered businesses a free online group challenge to adapt their brand during lockdown, followed by individual video calls at no cost. Around 80 people got involved in the challenge and 30 business owners took up the chance to discuss their brand over a video call.
G also runs a Facebook group to support business owners and entrepreneurs. The Brand Hacks group is a space for questions, conversation and sharing on all things branding where Gina and her co-host, Sarah Raanan, regularly post tips, ideas and other free content.
After a spring and early summer supporting others in such ways, and despite the challenges of the year, Gina.Design has emerged to be more successful than ever. Wife Ruth joined the business a year ago to manage the admin and finance – and seven freelancers and consultants are