PASADENA (CBSLA) — Vroman’s Bookstore, a favorite gathering place for book lovers and a longtime fixture of Pasadena, has issued a plea for support to help keep its doors open.
The Colorado Street bookstore, which first opened in Pasadena in 1894, has survived the proliferation of bookstore giants like Borders and Barnes & Nobles and the rise of online retail giant Amazon, which got its start in the book business. But the store says these past few months have been the most difficult in its 126 years in business.
(1/5) Friends, the past few months have been the most difficult in our company’s 126-year history and Vroman’s needs your help to stay open. Here’s how you can support your local indie! **A Thread** #Vromans #ShopVromans #ShopLocal #Indiebookstore #indpendentbookstore pic.twitter.com/lt8JAqCo7p
— Vroman’s Bookstore (@vromans) September 28, 2020
“If Vroman’s is to survive, sales must increase significantly now through the holidays,” the