Tideline Launches Impact Verification Business, “Bluemark,” To Strengthen Trust And Accountability In Impact Investing

“Independent verification is essential for scaling the impact investing industry with integrity,” said Christina Leijonhufvud, a Managing Partner at Tideline who has transitioned to become CEO of BlueMark. “By introducing a reliable mechanism for establishing trust and accountability in the impact investment market, stakeholders can have greater confidence in impact claims and performance. Asset owners and institutional allocators especially benefit from the introduction of impact verification, which has the potential to dramatically simplify the impact screening and monitoring process and thereby mobilize greater capital flows toward positive societal impact.”

Impact verification came to the forefront in April 2019 with the introduction of the Operating Principles for Impact Management (“OPIM” or the “Impact Principles”), led by the International Finance Corporation (“IFC”) and now featuring a growing group of more than 100 signatories dedicated to “establishing a common discipline around the management of investments for impact.” One of these Principles—Principle 9—specifically

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