Mastercard will go beyond TV, Digital and use podcasts, bloggers, interesting partnerships to amplify its messaging

  • Mastercard’s primary objective this year would be to focus on contactless and online shopping.
  • The brand wants to build confidence amongst its consumers to use contactless cards and will educate consumers about the benefits, Manasi Narasimhan, VP, Marketing & Communications, South Asia, Mastercard tells us.

The Indian Premier League (IPL) season is slowly getting heated up and seems like all the predictions around this edition witnessing the highest viewership could be true. The league was kickstarted on September 19 with a face-off between Mumbai Indians and Chennai Super Kings after which Jay Shah, Secretary of the Board of Control for Cricket in India (BCCI) took to Twitter to say that the opening match saw a record 20 crore viewers tuning in on Star Sports and Disney+ Hotstar.

It therefore doesn’t come as a surprise that brands that had to keep most of their marketing activities on hold for almost half

Read More