Mastercard Incorporated MA recently extended its relation with BOB Financial Solutions Ltd. (BFSL), which is a Non-Banking Financial Company (NBFC) wholly owned by Bank of Baroda (BoB). Notably, Mastercard has been working closely with BFSL for more than 25 years and provided them with a varied range of financing solutions to assure safer and more secured digital payments. Notably, shares of Mastercard gained 0.6% on Sep 30.
The latest collaboration between Mastercard and BFSL resulted in the launch of four new credit cards, which intend to serve a wide customer base, ranging from the affluent to the ones who will be using credit cards for the first time.
Among the four credit cards, Eterna is meant for addressing the diverse needs of not only BoB’s Radiance program customers but also of other affluent customers within and outside BoB. The Swavlamban credit card intends to provide the required liquidity for low-income