“The origin story of Reed Smythe is very sweet because it was founded in friendship,” Keith Smythe Meacham explains to AD PRO. Reed Smythe & Company, founded in 2018, is an online shop trading in artisanal home goods produced by craftspeople and artists scattered across the United States. It was founded by Meacham, an entrepreneur with a background in education technology, and celebrated journalist Julia Reed. “Julia and I grew up in the same town in the Mississippi Delta but 10 years apart, so we inhabited the same world,” adds Meacham. Reed passed away last month after a long battle with cancer, leaving a legacy as an “irreverent, expansive chronicler of politics, food, and Southern life,” as the New York Times put it.