BOB Financial, Mastercard join hands to launch 4 new variants of Bank of Baroda Credit Card



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BOB Financial Solutions (BFSL), a wholly-owned subsidiary of Bank of Baroda (BoB), is gearing up to meet the needs of evolving customer and market requirements. Today along with Mastercard, BFSL launched four new credit cards catering to its customers across segments, including affluent as well as the first-time credit card owners. Two other credit cards are launched with eminent professional institutions of the country.

Below are more details about the suite: –

-Eterna – On the World Mastercard program, Eterna will cater to the distinctive needs of the NBFC’s affluent customers. It will be offered to customers part of the Radiance program of Bank of Baroda, as well as other affluent customers within and outside BoB

-Swavlamban – This card redefines “by Invitation only”, as it targets the low-income employees of select corporates and SMEs which have a banking relationship with BoB. Swavlamban will be

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