Tag: awarding

The Drum PR Awards: chair Tamara Bennett on awarding Mastercard

Mastercard’s Acceptance Street campaign was named as the winner of the Chair’s Award at this year’s The Drum Awards for PR, with the chairperson herself, Tamara Bennett, director of communications for Virgin Management, as “a piece of magic.”

The award winning campaign, which proved highly popular with this year’s jury as well, ran last summer and saw a stand placed on the corner of Christopher Street and Gay Street in New York City featuring both street names and ten more below them in colorful letters, that read; ‘Lesbian,’ ‘Bisexual,’ ‘Transsexual,’ ‘Queer,’ ‘Intersex,’ ‘Asexual,’ ‘Non-Binary,’ ‘Pansexual,’ ‘Two Spirit,’ ‘+,’ and ‘#Acceptance’ streets.

The LGBTQ+ campaign, developed by Ketchum, was implemented on 17 June by Mastercard to declare the brand’s support for the LGBTQ+ community during World Pride month.

“It was a really strong campaign,” declared Bennett while explaining why it was her choice for the special award. “The essence of this

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Chandler expands grant program after awarding $2 million to hard-hit small businesses

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Lori Williams, left, and her daughter Melissa Trickey, owners of Flowers by Renee in Chandler, were one of 264 businesses that received financial assistance from the city to help keep employees on staff. (Photo: Courtesy of Lori Williams)

Lori Williams and her daughter Melissa Trickey weren’t sure their south Chandler flower shop would be able to survive the novel coronavirus pandemic.

Hospitals and clinics, one of their biggest sources of revenue, closed their doors to vendors early on to help curb the spread of the virus. Weddings and parties were being canceled and retail sales dropped.

“Especially in those early months … our future was a bit uncertain,” Trickey said. “We were fortunate enough to keep the doors open, but it was a struggle.”

The business received a federal loan through the U.S. Small Business Administration, which helped them stay afloat for a while. But with continued slow sales,

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