Austin’s Downtown 2nd Street District ‘sidewalk sale’ aims to generate foot traffic, business

AUSTIN (KXAN) — Longtime Austin Downtown business owner Shelley Meyer never imagined a pandemic would turn her business world upside down.

“Trust me that none of our leases were undertaken with the expectation of doing 20% (business),” she said. “There’s just no way to financially plan for that.”

Meyer first started about 30 years ago with Wild About Music on Sixth Street, then Austin Rocks, and most recently taking over Toy Joy a couple of years ago which led to the birth of Yummi Joy, a candy specialty store. Today, Meyer oversees six store locations across Austin. Three store locations sit next to each other along Second Street near the corner of Guadalupe Street.

However, since the pandemic hit Austin in mid-March business has been slow.

“Without the office workers and without the tourists there just isn’t enough business to sustain retail in downtown Austin at the moment,” she said.

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