Tag: Advertising

Powerbridge Technologies Expects to Accelerate its Revenue Growth by Expanding into Out of Home Advertising and Media Business

Planning for an Advertising and Media Technology Platform

ZHUHAI, CHINA / ACCESSWIRE / September 8, 2020 / Powerbridge Technologies Co., Ltd. (NASDAQ:PBTS) (“Powerbridge” or the “Company”), a global trade software applications and technology services provider, today announced that it plans to launch an out-of-home digital display advertising and media business. The Company plans to build a network of digital display such as LCD screens and operate an advertisement platform in Guangdong province, China initially, and then expand to the Greater Bay of China, China.

The Company believes there is a substantial market opportunity to operate an out-of-home digital display advertising and media technology platform in the Greater Bay Area of China, specifically in its home province of Guangdong province. The Company will focus on display advertising in various high traffic advertising locations such as office buildings, commercial parking garages, and elevators in residential and office buildings.

Powerbridge

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AT&T plan for advertising subsidized cellphones hits Senate roadblock

U.S. Senator Richard Blumenthal on Friday called on AT&T Inc to stop pursuing plans to offer cellphone plans partially subsidized by advertising that he said would undermine consumer privacy.

“Consumers expect that their phone and broadband providers are not spying on their phone calls and web browsing or using their private data for commercial gain,” Blumenthal, a Democrat, wrote in a letter to AT&T Chief Executive John Stankey.

AT&T’S WARNER MEDIA BEGINS MASSIVE LAYOFFS

The request follows a Reuters interview with Stankey this week in which he discussed a plan to discount cellphone bills as early as a year from now.

“I believe there’s a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill,” Stankey said in the interview.

AT&T

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Addressable advertising faces challenges in the pandemic

  • TV companies long bet on the promise of addressable advertising to save their $70 billion industry amid the rise of cord cutters and streaming video giants.
  • But the coronavirus has caused advertisers to cut addressable ad budgets and consumers to drop pay-TV services.
  • And AT&T — one of a few big sellers of addressable advertising — is reportedly looking to spin off pay-TV service DirecTV and digital ad firm Xandr.
  • Advertisers have used addressable to target people who don’t see national TV ads, but have only treated it as an experimental part of their budgets. Scale and a lack of measurement standards are still challenges.
  • But companies like Ampersand, Xandr, and Vizio-backed Project OAR are trying to make more addressable inventory available.
  • Visit Business Insider’s homepage for more stories.

The TV advertising industry is trying to reinvent itself and become more digital, but there have been signs that the long-held

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Media Central Delivers Substantial Revenue Growth from Enhanced Programmatic Advertising Efforts

Company surpasses 2019 annual programmatic revenue in five months by introducing new digital strategies and technologies to its flagship publications

  • Proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions drives increased programmatic revenue
  • Annual programmatic revenue grows by 191%1
  • From April 2020 to August 2020 the Company produced more programmatic advertising sales than the entire previous year2
  • Average monthly revenue from last five months is 372% higher than the previous five months3

TORONTO, ON / ACCESSWIRE / September 17, 2020 / Media Central Corporation Inc. (CSE:FLYY)(FSE:3AT) (“MediaCentral” or the “Company”) today announced impressive revenue growth from aggregated programmatic advertising across the Company’s flagship publications NOW Magazine (“NOW”) and the Georgia Straight (“Straight). Year-over-year the Company has seen its annual programmatic revenue rise by 191%1.

Since acquiring NOW in November 2019, and the Straight

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Amazon advertising to benefit from CPG sales growth, Jefferies says

  • Amazon could see more consumer packaged goods companies buy ads on its site as sales of food, beverages, and everyday consumables continue to grow during COVID-19.
  • Jefferies estimates Amazon could add $12 billion in additional advertising revenue if the company’s able to capture just 1% of the total ad and trade spend by CPG companies.
  • As a result, Jefferies is raising its estimates for Amazon’s advertising revenue by 2% to $23.5 billion in 2021 and $49 billion in 2025.
  • Visit Business Insider’s homepage for more stories.

Amazon’s advertising business stands to gain potentially tens of billions of dollars in additional revenue because of its booming grocery and household sales amid COVID-19.

That’s according to the investment firm Jefferies, which estimates the growth in Amazon’s grocery and household sales could help it tap into an advertising market worth almost $1.2 trillion in the consumer packaged goods space. 

As more brands that

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Jefferies Dives Deep into Amazon’s Advertising Business

Amazon continues to thrive and benefit from the COVID-19 pandemic because of the high demand for groceries and essentials. Since the coronavirus outbreak, Amazon has seen strong financial results and an overall boost in sales and advertising.

Analysts at Jefferies reiterated their Buy rating on shares of Amazon on Wednesday, with a price target of $3,800. The analysts now value Amazon’s advertising business at $350B which is up from their previous value estimate of $300B for the segment.

The analysts are expecting increased Consumer Packaged Goods (CPG) spending to be a key long-term driver for Amazon’s advertising revenues, and raised their annual sales growth estimates by 2% in 2021 and beyond. Also, the analysts estimate a combined $1T CPG advertising opportunity for AMZN, consisting of $800 billion in trade spending, and 200 billion in advertising.

“According to our survey, 40%/60% of U.S. online shoppers purchased more groceries/essentials on AMZN during

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Clear Ads – Expert Amazon Advertising Agency Says DSP Good Opportunity for Business UK

Clear Ads, an expert Amazon advertising agency, recently discussed how Amazon DSP is a good opportunity for businesses. Clear Ads has mastered the platform to get the best return on investment for its clients.

CROYDON, LONDON / ACCESSWIRE / September 6, 2020 / Clear Ads is a leading Amazon advertising agency based out of London, UK. Company founder, George Meressa, recently discussed how Amazon Demand Side Platform (DSP) is a good opportunity for businesses in the UK. With a steadily increasing number of sellers across the Amazon Marketplace, it has become increasingly important for online sellers to find an edge for their products.

Learn more about Clear Ads services by visiting https://www.clearads.co.uk/.

Clear Ads was one of the first companies in the UK to start offering Amazon ad campaign management services, and since then, it has become the core of its business. The company has dedicated extensive time and resources

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Expert Amazon Advertising Agency Says DSP Good Opportunity for Business UK

Clear Ads, an expert Amazon advertising agency, recently discussed how Amazon DSP is a good opportunity for businesses. Clear Ads has mastered the platform to get the best return on investment for its clients.

Clear Ads is a leading Amazon advertising agency based out of London, UK. Company founder, George Meressa, recently discussed how Amazon Demand Side Platform (DSP) is a good opportunity for businesses in the UK. With a steadily increasing number of sellers across the Amazon Marketplace, it has become increasingly important for online sellers to find an edge for their products.

Learn more about Clear Ads services by visiting https://www.clearads.co.uk/.

Clear Ads was one of the first companies in the UK to start offering Amazon ad campaign management services, and since then, it has become the core of its business. The company has dedicated extensive time and resources to mastering the platform to get the best return-on-investment

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