Tiktok’s marketing solutions platform, Tiktok for Business, has kicked of an educational online miniseries to educate advertisers on the way brands can work with the short-form video content platform.
‘Don’t Make Ads: An Advertising Competition’ will be presented top marketers, creatives and Australian Tiktok creatives. Each week a brand will brief Tiktok creators on a business or marketing challenge and with the guidance of creative strategies they will produces a creative, native piece of Tiktok content to present to a panel of judges.
Tiktok Australia’s general manager of global business solutions, Brett Armstrong, said: “Our goal with this series is to demonstrate that building impactful creative campaigns on our platform is simple, by working with real TikTok brand partners and creators to develop fun and engaging content in a live-on-stage environment.”
On the judging panel each week will be