ABC Financial Acquires Trainerize, Accelerating a Mobile-First Total Fitness Experience for Workouts, Personal Training, Nutrition and Lifestyle Coaching
LITTLE ROCK, Ark. & VANCOUVER, British Columbia–(BUSINESS WIRE)–ABC Financial (ABC), the leading provider of technology and related services for the fitness industry, announced today it has acquired Trainerize, a Vancouver-based mobile fitness solution for personal training and member engagement.
“Trainerize powered by ABC” connects clubs, trainers and members to help people achieve their fitness goals with instructional and workout content, on-demand and broadcast classes, virtual-personal training, personalized training programs and nutrition planning, as well as habit and lifestyle coaching. Other features boost accountability and social motivation through in-app text and video messaging, fitness challenges, community groups and milestone badges.
As a software solution, “Trainerize powered by ABC” means health club members and personal training clients are more engaged and inspired with personalized fitness programs they can access anytime, from anywhere. And it includes a market-leading watch application to make fitness fit easily into people’s daily routine.