- Google Pay’s redesigned app streamlines users’ access to their cards.
- This could potentially help the mobile payment provider pull in users.
The updated app design shows just a carousel of a user’s payment cards, loyalty cards, and passes on its homepage, with the intent of making it easier to access them, per Android Police.
The homepage also features a floating “+” button that lets users add new cards and passes. Additionally, the redesign removed a menu bar at the bottom of the app in favor of a “hamburger menu” that gives users access to their activity history, settings, and more, streamlining the app’s interface without removing users’ ability to call up key information.
This appears to be part of a broader effort by Google Pay to encourage usage by trying to give users easier access to their cards. The Android 11 operating system, which started rolling out this month, added the ability to access Google Pay cards via its power button menu, which can be called up by tapping the power button. This change and the app redesign can give consumers faster access to their cards, making it easier to use them for in-person payments, potentially pushing users to make more payments via Google Pay.
Google Pay’s emphasis on streamlining users’ access to their cards comes at just the right time, as the coronavirus pandemic is increasing interest in contactless payments.
Google Pay’s updates should make it easier to use for in-store payments, appealing to consumers who want to make contactless payments during the pandemic. Twenty-seven percent of US consumers reported only using contactless payments in-store when they were surveyed in April by Paysafe, likely because they wanted to limit their exposure to other people and shared surfaces like terminals.
By enabling existing users to quickly access and switch between their cards, Google can make the in-store payment process easier and faster, trimming the time consumers need to spend in-store and potentially attracting additional volume. And offering consumers a clear way to add new cards could help Google Pay add users who might be interested in but unfamiliar with mobile payments during the crisis, too.
Improving access to Google Pay via the power button menu and in-app should help it battle other mobile wallets to win over Android device users. Android devices enable other mobile wallet providers to use their NFC technology, limiting Google Pay’s ability to leverage its connection to Android devices to beat out competitors.
This has led to significant fragmentation among Android mobile wallet users because Google Pay has struggled to fend off other players, like Samsung Pay. But by offering quick access in the power button menu and a faster in-app experience, Google Pay can strengthen its appeal and potentially build out its share of Android users.
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