If there’s one thing business owners have learned during the Covid-19 pandemic, it’s that the ability to adapt and pivot is key for surviving a crisis.
Unfortunately, there’s a distinct difference between pivoting and pivoting successfully. While some brands are able to pivot in a way that helps them stand out and disrupt their industry, others attempt radical changes that cause them to fall flat on their face.
So how can you determine if your key pivot — whether part of a proactive planning process, or a response to an unforeseen crisis — will be the right move for your brand?
It comes down to your ability to use your data.
Better understanding current and past trends.
As I’ve noted previously, data analytics is going to have the biggest impact when it is focused on your key performance indicators. Data points like retention rates and cost per customer acquisition