Day: September 23, 2020

Pandemic top economic challenge but the pain is not evenly spread: CPA Canada Business Monitor (Q3 2020)

TORONTO, Sept. 22, 2020 /CNW/ – A majority of Canadian business leaders consider the effects of the COVID-19 pandemic the number one challenge hindering the country’s economic growth, according to a new survey conducted for Chartered Professional Accountants of Canada (CPA Canada).

About half (52 per cent) of respondents cited the pandemic fall out as the top economic challenge; much greater than the next identified factor. However, the findings of the latest CPA Canada Business Monitor (Q3 2020) also revealed that not all businesses are feeling the pain. While the majority of professional accountants in leadership positions surveyed (58 per cent) reported decreased revenues for their organizations since the start of the pandemic, 20 per cent also reported unchanged revenues while 21 per cent reported increased revenues.

Optimism among the survey participants regarding the Canadian economy sits at 17 per cent which is  dwarfed by those expressing a pessimistic

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Alameda County Business Owner: ‘I’m Just Devastated’

ALAMEDA COUNTY, CA — Tammy Schneickert, owner of Castro Valley gym D’s Fitness Designed 4 Women, was ecstatic when she got word that state health officials had moved Alameda County into the red tier Tuesday, indicating that fitness centers could reopen indoors at 10 percent capacity.

She was prepared to reopen and had thought of all the details: blocking off every other cardio machine to maintain social distancing, ensuring proper ventilation, protecting front desk staff and keeping an ultra-clean environment. The only question in her mind was whether she could reopen immediately or if she’d have to wait a few days.

The answer, as it turned out, was neither.

Soon after the state’s announcement, Alameda County made its own. Rather than allow more businesses to open indoors at reduced capacity, the county said it would take the next two weeks to ensure reopenings were safe and create its own phased

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5 Spooky October Marketing Ideas to Boost Sales



a christmas tree lit up at night: A house with Halloween pumpkins and halloween decorations in front


© Getty Images
A house with Halloween pumpkins and halloween decorations in front

October is an important month for generating sales, with a quarter of people planning to start their holiday shopping in October. If you haven’t already, you need to create a marketing plan with your ideas for October.

Ideally, this plan will take into account all the major holidays, events, and milestones coming up not just in October, but for the rest of the year. It should form a key part of your overall holiday marketing campaign strategy and span across the channels you use to target your customers, whether that is email marketing, social media, direct marketing, or influencer marketing.

Here are some October marketing ideas to spark your inspiration. And be sure to track the success of each campaign so you can learn from these results and run even better campaigns next year.

1. Temporarily (pumpkin)

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Masters of Scale: CEO’s of Zscaler, NexTech AR, Zoom, and Slack Driving Explosive Revenue Growth

The MarketWatch News Department was not involved in the creation of this content.

NEW YORK, Sep 23, 2020 (GLOBE NEWSWIRE via COMTEX) —
Wall Street Reporter, the trusted name in financial news since 1843, has published reports on the latest comments and insights from tech leaders at: Zscaler (NASDAQ: ZS), NexTech AR (OTC: NEXCF) (CSE: NTAR), Zoom Video (NASDAQ:ZM), and Slack Technologies (NYSE:WORK).

2020 is emerging as the pivotal year, with a new generation of tech leaders breaking off from the pack with scaling revenue growth. Accelerating digital transformation is driving record growth, in the cloud, big data, and digital connectivity. Wall Street Reporter highlights the latest comments from tech leaders, who are taking full advantage of these tailwinds, and positioning their companies for massive growth opportunities, ahead.

Zscaler, Inc. (NASDAQ: ZS) CEO Jay Chaudhry: “2020 a Pivotal Year – Incredible Growth Opportunity Ahead”

“…In Q4, we delivered growth of

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Mastercard picks Koffee as new brand ambassador in Jamaica

KINGSTON, Jamaica – Mastercard today announced that it is partnering exclusively with Grammy winning reggae artiste, Koffee, as its official brand ambassador in Jamaica. Under this partnership, Koffee and Mastercard will build awareness about digital payments and educate consumers and merchants about the convenience, wide acceptance, and safety and security features of Mastercard electronic payments options.

“Koffee is one of Jamaica’s youngest and most gifted musical talents and she remains grounded, humble and finds time to give back to the community. The decision to partner with her was an easy one for us here at Mastercard as her authenticity, creativity and spirit of philanthropy are aligned with our own values,” said Marcus Carmo, head of marketing and communications for the Caribbean division at Mastercard.

“We are thrilled to have Koffee joining us – as a consumer and our brand ambassador – to experience all the security and convenience of our

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The 8 best credit cards for everyday spending



a person standing in front of a store


© Provided by The Points Guy


MSN has partnered with The Points Guy for our coverage of credit card products. MSN and The Points Guy may receive a commission from card issuers.

Please note: the offers mentioned below are subject to change at any time and may not be available.

Editor’s note: This is a recurring post, regularly updated with new information. 

It can be easy to focus only on credit cards that offer outsized bonus categories like 5x on travel or 4x on dining. For most people, most of the purchases they make don’t fit neatly into any bonus category. Whether you’re indulging in some online retail therapy, buying a bottle of wine or picking up a snack at a convenience store, it’s crucial to have a card that rewards you well for these everyday, non-bonus expenses.

What’s the best card to use for everyday purchases when you’re not

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Castro Valley Business Owner: ‘I’m Just Devastated’

CASTRO VALLEY, CA — Tammy Schneickert, owner of Castro Valley gym D’s Fitness Designed 4 Women, was ecstatic when she got word that state health officials had moved Alameda County into the red tier Tuesday, indicating that fitness centers could reopen indoors at 10 percent capacity.

She was prepared to reopen and had thought of all the details: blocking off every other cardio machine to maintain social distancing, ensuring proper ventilation, protecting front desk staff and keeping an ultra-clean environment. The only question in her mind was whether she could reopen immediately or if she’d have to wait a few days.

The answer, as it turned out, was neither.

Soon after the state’s announcement, Alameda County made its own. Rather than allow more businesses to open indoors at reduced capacity, the county said it would take the next two weeks to ensure reopenings were safe and create its own phased

Read More

Global Cereal Bar Market 2020 Technological Strategies, Business Advancements and Top-Vendor Landscape to 2025

The MarketWatch News Department was not involved in the creation of this content.

Sep 23, 2020 (CDN Newswire via Comtex) —
World Cereal Bar Market Research Report 2025 provides industry analysis, important insights, and a competitive and useful advantage to the pursuers. The report studies the global status of the market along with growth opportunities, main players, and future forecasts. The report focuses on the growth and development of the global Cereal Bar market by players, regions, type, and application, forecast to 2025. One of the objectives of the report is to offer an in-depth evaluation of each crucial aspect related to the market size, market share, market growth factor, key vendors, revenue, value, volume, top regions, industry trends, product demand, capacity, and cost structure. The report assists to create merger and acquisition opportunities by analyzing the market vendors. The analysts have estimated a share of every segment of the

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A Beginner’s Guide to Requests for Proposal (RFPs)



a stack of flyers on a table: Project Proposal written on a blue sticky on top of a stack of documents next to a keyboard


© Getty Images
Project Proposal written on a blue sticky on top of a stack of documents next to a keyboard

It’s not the most glamorous part of a project, but the request for proposal process is where your project succeeds or fails — even before it begins.

Get the RFP process wrong, and you risk hiring an unqualified contractor without the skills to complete the project or with an unrealistic plan that causes your project to be heavily delayed and way over budget. By putting a lot of effort into the RFP process, you protect your project from disaster.

Managing RFP bids requires good document control, and it’s a key part of project planning. This guide will describe what the RFP process is and how to put it to work for you.

Overview: What is a request for proposal (RFP)?

A request for proposal is a document businesses use

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Apple Device Management Firm Addigy Finds Tailwinds In WFH, Mac Ramp-Up

Addigy is capitalizing on its specialty in cloud-based remote management of Macs and other Apple devices as widespread work-from-home continues, while Apple’s heightened focus on Mac signals further growth ahead, CEO Jason Dettbarn told CRN.

The Miami-based provider of Apple device management software is seeing the sort of growth that was reminiscent of what happened early on in the Windows MSP market, said Dettbarn, a veteran of Kaseya who founded Addigy in 2014.

[Related: Apple CEO: Mac, iPad Driving ‘Very Strong’ Growth During COVID-19]

The growth of Mac usage in businesses has already been “very solid,” he said–and now Apple is preparing to launch the first Macs with its own “Apple Silicon” processors by the end of this year.

“As we see Apple taking this as a very serious focus, we’re really excited,” Dettbarn said. “Because rising tides raise all ships, and fundamentally we’re the only platform in the market

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