Novo Guitars sells hand-made, originally-designed guitars. Here’s how they’ve survived the pandemic even with no concerts or live performances.
Since its founding in 2015, Novo Guitars has built a reputation in its home base of Nashville and beyond, with its instruments played by country legend Keith Urban and musicians who work with Beyoncé and David Byrne.
But when the pandemic brought its business to a standstill in March, owner Dennis Fano said the future suddenly looked uncertain.
“We weren’t sure how long we were going to be shut down for,” Fano, 49, recalls. “And then once we were able to resume production, we weren’t sure exactly what that was going to look like.”
Until that point, Novo Guitars had been on a run. It kicked off 2020 with a “nice increase” of orders,